Depending on which part of the world you come from, it may seem that way. For most western nations, especially within the United States, individuality and the focus of the individual has always been a staple of Western culture. Thought to be the main motivators of innovation, creativity and economic growth, most who belong to western nations see individuality as a virtue rather then a vice. In fact the modern era, or Modern Period is defined by being 'man-centered' in contrast to the previous Middle Ages which was God centered (talking specifically of Western Culture).
Of course, with recent technological breakthroughs has come a greater focus on the “I”, taking individuality to a level never before experienced by humanity. To those not familiar with western culture, the recent arrival of twitter, twitch, facebook, etc may seem like an over excessive narcissistic indulgence. Still, even those within western culture who are accustomed to individuality see the expansion of social media as alarming and are still grappling with the impact it is currently having on both western culture, along with everywhere else in the world.
